INTRODUCTION
                        Health Behavior CHAPTER 5       2
                      INTRODUCTION
        Gordon 
                            Health Behavior CHAPTER 5             3
  THEORY OF REASONED ACTION
                        Health Behavior CHAPTER 5       4
      Theory of Reasoned Action
                        Health Behavior CHAPTER 5       5
            THE THEORY OF REASONED ACTION
            THE THEORY OF REASONED ACTION
                           Attitudes towards
    •                      Attitudes towards
    •  Believe about
       Believe about
                           The behaviour
      outcomes             The behaviour
      outcomes
    •
    • Evaluation of
      Evaluation of
     these outcomes
     these outcomes
                             Important      
                             Important      
                                                  Behaviour
                             norms                Behaviour
                             norms                               Behaviour
                                                  Intention       Behaviour
                                                  Intention
   •
   • Believe about 
     Believe about 
     important 
     important 
     other’s 
     other’s 
     Attitudes to 
     Attitudes to              Subjective
     the Behaviour             Subjective
     the Behaviour             Norms
                               Norms
   •
   • Motivation to 
     Motivation to 
     comply with 
     comply with 
     important 
     important 
     others                   Health Behavior CHAPTER 5                  6
     others