“HOW WOULD WE DO THAT? 
                            WHERE’S THE DATA?”
        • Buyers don’t communicate with operations when 
          negotiating with vendors
        • Buyers need data to look at prices and costs of dealing 
          with individual vendors
        • Need more data and people involved in negotiating deals
      Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
                                       STUDY QUESTIONS
          QI:  How does organizational strategy determine information systems 
              structure?
          Q2: What five forces determine industry structure?
          Q3: How does analysis of industry structure determine competitive 
              strategy?
          Q4: How does competitive strategy determine value chain structure?
          Q5: How do business processes generate value?
          Q6: How does competitive strategy determine business processes and the 
              structure of information systems?
          Q7: How do information systems provide competitive advantages?
          Q8: 2023?
       Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
                  Q1: HOW DOES ORGANIZATIONAL STRATEGY 
            DETERMINE INFORMATION SYSTEMS STRUCTURE?
      Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
              Q2: WHAT FIVE FORCES DETERMINE 
                              INDUSTRY STRUCTURE?
      Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
                            EXAMPLES OF FIVE 
                                                FORCES
      Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall