309x Filetype PPT File size 2.21 MB Source: multimedia.3m.com
New 3M™ Aerosol Spray Adhesive Launch
• All about Market Segmentation and opening market space for
increased sales
• Market opportunity is doubled
• 3M™ Inverted Aerosols: Premium Line
– Line extension to existing premium aerosols: 74, 78, 90
– Value added products
– Top tier customers
A
• 3M™ Series 20 Aerosols
– New product portfolio
– Competitive price point B
– Middle tier customers
C
Market Segmentation
Tier Strategy – Market Space - Examples
-Premium perception
-High performance
-Expect premium service
-Expect tech support, data,
testing, spec in
-Expect premium price
-Private label
-Low brand recognition
-Large quantities
-Lowest price
-Relationships
-Brand recognition
-Confidence
-Trust
-Shelf space
-Competitive price
Product Overview – Inverted Aerosols
• Premium line inverted aerosols
– 3 Proven & high performance formulations
– Inverted spray technology
• Sprays upside down
• New to the world for adhesives
• Product differentiation
• No competitors offer this
– Increase productivity
• High output
• Wide patterns A
Traditional
– Reduced waste spray
• 100% adhesive use pattern Inverted
B spray
– Improved ergonomics pattern
• Comfort actuator
C
Market Segmentation
Product Overview – 3M™ Series 20 Aerosols
• Series 20 Aerosols
– 3 new products
– Competitive price point
• < $3.99 distributor cost
– Strong 3M brand recognition
– Trust in brand
– Confidence in products A
– Good quality products
– Strong relationships B
C
Market Segmentation
Tools available
• New literature for Inverted and Series 20
• New distributor rep sales guides
• Training videos on Youtube
• SGF-KEP-Printstore
• Competitive cross reference tools
• Target SIC’s
• Spray Away program
– Apr thru Oct
no reviews yet
Please Login to review.