Strategic Planning of a Business School
         Strategy
         “Strategy is a pattern in a 
         stream of decisions”
                      — Henry Mintzberg
    Outline 
    What is Strategic Planning?
    Process of Strategic Planning
    Main Steps of Developing a Strategic 
      Plan
    Components of a Strategic Plan 
    Common Pitfalls in the 
      Implementation of a Strategic Plan
   Framework of Strategy
           Core
           Values
           Vision     People
          Mission     Processes
                      Technolo
          Strategy    gies
          Decisions
  Objectives through Consensus
    Essence of a Strategy 
    Gain and maintain control of destiny
    Identify the forces that effect the 
      purpose
       Dependence and influence
    Change and/or use force to create 
      degrees of freedom to act 
    It is about choices and timely 
      decisions
Source: Burgelman, R.A., Strategy is Destiny: How Strategy making Shapes a Company’s Future.
    Components of a Strategy 
    Where are we? Where do we want to 
      be? 
       Goals and Objective
    How do we get there?
       Programs and target audience
       Scope and focus of activities
    How will we succeed? 
       Competitive advantage
    Why will this give the desired result?  
       The Logic