353x Filetype PPT File size 0.57 MB Source: www.pitt.edu
WHAT IS SURVEY?
o A survey is a data collection tool used to gather information about
individuals or any area of interest to the researcher. A general view,
examination, or description of someone or something.
Types of Survey
oThere are various types of surveys you can choose from. Basically, the types
of surveys are broadly categorized into three:
according to instrumentation
according to the span of time involved.
according to their focus and scope (census and sample surveys
TYPES OF SURVEY CONT’D
o
The types of surveys according to instrumentation include the questionnaire and the
interview. On the other hand, the types of surveys according to the span of time used to
conduct the survey are comprised of cross-sectional surveys and longitudinal surveys. While
surveys that is influenced by focus and scope include census and sample surveys.
o
A survey that covers the entire population of interest is referred to as a census. In research,
however the population is used to refer to the entire group of individuals to whom the
findings of a study apply. The researcher defines the specific population of interest.
SURVEYS CLASSIFIED ACCORDING TO THE TIME DIMENSION
Longitudinal surveys: gather information at different points in time in order
to study changes over extended periods of time.
Panel study: the same subjects are surveyed at different times over an
extended period. Because the same subjects are studied over time, researchers
can see the changes in the individuals’ behavior and investigate the reasons
for the changes.
Trend study: different people from the same population are surveyed at
different times.
Cohort study: a specific population whose members changed over the
duration of the study is followed over a length of time.
Cross-sectional surveys: Researcher collects data at a particular time from a
sample of respondents across a population.
STEPS PRECEDING QUESTIONNAIRE DESIGN
The first of these is to articulate the questions that research is intended to address.
The second step is to determine the hypotheses around which the questionnaire is to
be designed.
It is possible for the piloting exercise to be used to make necessary adjustments to
administrative aspects of the study. This would include, for example, an assessment
of the length of time an interview actually takes, in comparison to the planned length
of the interview; or, in the same way, the time needed to complete questionnaires.
Moreover, checks can be made on the appropriateness of the timing of the study in
relation to contemporary events such as avoiding farm visits during busy harvesting
periods.
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