HHU
          Problem Statement
              What to tackle?    Continue the growth path while overcoming the VUCA challenges
          May 2018                                            HHU                                                   2
                                                                                                                      HHU
          Recommendation
              What to tackle?    Continue the growth path while overcoming the VUCA challenges
                                 Transform Beekeeper into an agile organization that is able to serve diverse industry 
                                 needs
               How to solve?     •  Set up Scrum teams
                                 •  Focus on core industries: Hospitality, Manufacturing, Retail (Short - to Mid - term)
                                 •  Scale approach to more industries (Long-term)
          May 2018                                            HHU                                                   3
                                                                           HHU
       Agenda
       01 Situation Analysis
       02 Strategic Alternatives
       03 Implementation
       04 Financials
       May 2018                         HHU                               4
                                                                           HHU
01Situation Analysis
       May 2018                         HHU                               5
        Only highly efficient organizations                                            HHU
        can overcome the VUCA 
        challenges
         Volatility      • Changing costumer needs
                         • Changing stakeholders                       BE BRAVE
         Uncertainty     • Technology disruption                     KEEP IT SIMPLE
                         • New players disrupt industries
                                                                     BEE PROACTIVE
         Complexity      • Organizational growth                       BEE OPEN
                         • More communication lines
                                                                   BRING OUT THE BEST 
                                                                     IN EACH OTHER
                         • Individual customer needs
         Ambiguity       • Demand for personalization