Modart di Flavia Pinello
      • Palermo, Sicily
      • Since 2010
      • Bespoke and Made to 
       Measure Bridal and 
       Occasion Collection
      • SME
      • Retailers and private 
       clients
                                     Market Issues
   • A 68 billion euro market globally in 
     2020
    
   • Sector fragmentation, cohabitation 
     with the Chinese giants and 
     incursions of fast fashion
   • Costs pressure and distance of the 
     customer
                                                    Here one or more photos 
   •                                                with the main market 
     New multichannel strategies and                pressures and/or trends.
     extensive use of digitalization at 
     shops
   • Now 10% of online sale that will 
     increase to 30% next 10 years*
   *IESE Business School Barcelona Bridal Fashion Week.
                                                       Innovation potentials
                                                                                                                   • Open source 
                                                                                                                      generative design 
                                                                                                                      software and digital 
                                                                                                                      fabrication 
                                                                                                                      techniques give us 
                                                                                                                      the opportunity to 
                                                  Here one or more photos showing the                                 experiment and 
                                                  types of innovation you want to explore.                            create custom-made 
                                                                                                                      products 
                                                                                                                   • To make slow-fashion 
                                                                                                                      easier, sustainable, 
                                                                                                                      accessible, 
                                                                                                                      affordable and 
                                                                                                                      attractive to the 
                                                                                                                      general public 
                                                                                                                   • Barriers to capturing 
                                                                                                                      opportunities? 
                                                                                                                      Developing a 
                                                                                                                      measuring App 
                      Value chain scenarios
       • Create a new local 
        value chain 
       • To use the TCBL 
        network as suppliers 
       • That helps a 
        transition towards 
        different business 
        models and different 
        range of products
                      Interaction with TCBL
    • We create a 
     partnership with 
     Marzia Donzelli 
     (Associate)
    • Launch a project with 
     Local textile Lab: 
     Customized couture: 
     this fits me 
    • Test with 20 real 
     customers the apps 
     and the digital 
     pattern making 
     software
    • Close the test 
     delivering garments 
     and planning full 
     commercial 
     exploitation of the 
     system.