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           PENGUIN BOOKS
           LATERAL THINKING
           Edward de Bono has had faculty appointments at the universities of Oxford,
           London, Cambridge and Harvard. He is widely regarded  as  the  leading
           authority  in  the  direct  teaching  of  thinking  as  a  skill.  He  originated  the
           concept of lateral thinking and developed formal techniques for deliberate
           creative  thinking.  He  has  written  sixty-two  books,  which  have  been
           translated into thirty-seven languages, has made two television series and
           there are over 4,000,000 references to his work on the Internet.
           Dr de Bono has been invited to lecture in fifty-two countries and to address
           major international conferences. In 1989 he was asked to chair a special
           meeting  of  Nobel  Prize  laureates.  His  instruction  in  thinking  has  been
           sought by some of the leading business corporations in the world such as
           IBM,  DuPont,  Shell,  Ericsson,  McKinsey,  Ciba-Geigy,  Ford  and  many
           others.  He  has  had  a  planet  named  after  him  by  the  International
           Astronomic Union and was named by a group of university professors in
           South Africa as one of the 250 people in all of history who have contributed
           most to humanity.
           Dr de Bono runs the most widely used programme for the direct teaching
           of thinking in schools. This is now in use in many countries around the
           world.
           Dr de Bono’s key contribution has been his understanding of the brain
           as a self-organizing system. From this solid base he set out  to  design
           practical tools for thinking. His work is in use equally in the boardrooms of
           some of the world’s largest  corporations  and  with  four-year-olds  in
           school. His design of the  Six  Hats  method  provides,  for  the  first  time,
           Western thinking with a constructive idiom instead of adversarial argument.
           His work is in use in élite gifted schools, rural schools in South Africa and
           Khmer villages in Cambodia. The appeal of Dr de Bono’s work is its
           simplicity and practicality.
           For  more  information  about  Dr  de  Bono’s  public  seminars,  private
           seminars, certified training programmes, thinking programmes for schools,
           CD Rom, books and tapes, please contact: Diane McQuaig, The McQuaig
           Group, 132 Rochester Avenue, Toronto M4N 1P1, Ontario, Canada. Tel:
           (416)  488  0008.  Fax:  (416)  488  4544.  Internet:  http://www.
           edwdebono.com
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          Edward de Bono
          Lateral Thinking
          A Textbook of Creativity
          Penguin Books
                                                                                        Page 2
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           PENGUIN BOOKS
           Published by the Penguin Group
           Penguin Books Ltd, 80 Strand, London WC2R 0RL, England
           Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014, USA
           Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia
           Penguin Books Canada Ltd, 10 Alcorn Avenue, Toronto, Ontario, Canada M4V 3B2
           Penguin Books India (P) Ltd, 11 Community Centre, Panchsheel Park, New Delhi – 110
           017, India
           Penguin Books (NZ) Ltd, Cnr Rosedale and Airborne Roads, Albany, Auckland, New
           Zealand
           Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank 2196, South Africa
           Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England
           www.penguin.com
           First published by Ward Lock Education 1970
           Published in Pelican Books 1977
           Reprinted in Penguin Books 1990
           35
           Copyright © Edward de Bono, 1970
           All rights reserved
           Except in the United States of America, this book is sold subject to the condition that it shall
           not, by way of trade or otherwise, be lent, re-sold, hired out, or otherwise circulated without
           the publisher’s prior consent in any form of binding or cover other than that in which it is
           published and without a similar condition including this condition being imposed on the
           subsequent purchaser
           ISBN: 978-0-14-193831-8
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           Contents
           Preface
           Introduction
           Use of this book
           The way the mind works
           Difference between lateral and vertical thinking
           Attitudes towards lateral thinking
           Basic nature of lateral thinking
           The use of lateral thinking
           Techniques
           The generation of alternatives
           Challenging assumptions
           Innovation
           Suspended judgement
           Design
           Dominant ideas and crucial factors
           Fractionation
           The reversal method
           Brainstorming
           Analogies
           Choice of entry point and attention area
           Random stimulation
           Concepts/divisions/polarization
           The new word po
           Blocked by openness
           Description/problem solving/design
           Summary
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