Quality Function Deployment
                   What is QFD?
                   Benefits of QFD
                   QFD Methodology
                   The Four Phases 
                       Product Planning
                       Design Deployment
                       Manufacturing Process Planning
                       Production Planning
                   Managing the QFD Process
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 Quality Function Deployment
                           What is QFD?
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 Quality Function Deployment
                  QFD from the Japanese -
              The 3 main goals in implementing QFD are:
              1.Prioritize spoken and unspoken customer wants and needs.
              2.Translate these needs into technical characteristics and 
              specifications.
              3.Build and deliver a quality product or service by focusing 
              everybody toward customer satisfaction.
           Quality Function Deployment  - “Customer 
             Driven Product / Process Development”
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 Quality Function Deployment
    Definition of Quality Function Deployment :
            A system for translating customer requirements into 
            appropriate company requirements at each stage from 
            research and product development to engineering and 
            manufacturing to marketing/sales and distribution
         Prerequisites to QFD are ‘Market Research’ and ‘VOC gathering’. 
         As QFD is the process of building capability to meet or exceed customer demands, understanding the 
         market, knowing the various customer segments. what each customer segment wants, how important 
         these benefits are, and how well different providers of products address these benefits are some of the 
         key precursors to a successful QFD. These are prerequisites because it is impossible to consistently 
         provide products / services which will attract customers unless you have a very good understanding of 
         what they want.
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 Quality Function Deployment
    Why was QFD developed?
    QFD was developed in Japan in the late 1960s by Professors Yoji Akao and Shigeru Mizuno.
    The Professors aimed at developing a quality assurance method that would design customer satisfaction into a 
    product before it was manufactured. Prior quality control methods like Ishikawa were primarily aimed at fixing a 
    problem during or after manufacturing. 
    Key Rationale:
   1  Customers are our number one concern.  Satisfied customers keep us in business.  
      Therefore, we must have an excellent understanding of their needs.
   2  Proactive product development is better than reactive product development.  QFD can help 
      a company move toward a more proactive approach.
   3  Quality is a responsibility of everyone in the organization.  QFD is a team methodology 
      which encourages a broader employee involvement and focus.
   4  The QFD methodology helps an organization determine the most effective applications for 
      many engineering and analytical tools such as:  Problem Solving, FMEA and Statistical 
      Process Control.
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